Digital Marketing Blog

Marketing Apps Roundup: Smartsheet for Law Firms

I was asked to speak at a conference about how law firm marketing departments are using Smartsheet. I've posted a set of use cases here.

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Professional Video Production: Planning and Strategy

Detailed strategy, logistics, and planning tips for your next law firm video production.

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Project Managing Your Law Firm Rebrand

Here are 10 key lessons I've learned from project managing law firm rebrands over the years. (This post isn't about the positioning, messaging, or design strategy elements of a rebrand. This is about how to project manage your law firm rebrand. How to keep the multitude of sub-projects moving in parallel so that you can […]

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Your Website Redesign RFP

So you've decided (or someone has decided for you) that your organization needs a new website. Where do you start? How do you put all the puzzle pieces in place in order to prepare for such an enormous undertaking? You start by drafting a project charter that identifies the stakeholders, who plays what roles in […]

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Website Redesign Agency Survey 2021: Results

Results of a survey of website redesign agencies that work primarily with law firms.

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Time for a Website Redesign, Part 4: Content Strategy

Successful website redesigns require a well-thought-out content strategy. Here are the steps and considerations for each project stage.

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The Law Firm Startup: A Marketer's Perspective

What marketing tools are needed to start up a new law firm?

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Has Your Firm Embraced Digital First?

Digital first means a stronger online presence, healthier client relationships, and a forward-thinking culture. Are you adapting?

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Time for a Website Redesign? Part 3

Now we're cooking with gas: information architecture, sitemaps, wireframes, and design.

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Keeping Your Email Blasts From Landing in Junk Folders

How to craft successful email campaigns and avoid spam filters.

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