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Work

  • McCollough Consulting
  • Work

Services

  • AI and Marketing Operations

  • Brand Strategy

  • Video Production

  • Website Design

WORK

AI Fluency for Law Firm Marketing Teams

Designed for legal marketers, this program cuts through the noise and shows you how to use AI with accuracy, speed, and intention. Walk away with proven prompting frameworks and real-world AI-driven use cases you can put to work immediately. Read More

WORK

Rebrand for a Global Law Firm

This global 700+ attorney firm needed a modern take on its brand that would reflect the expanding practice groups and enhanced industry focus. The new brand identity included a new messaging and positioning platform, web, collateral suite, building signage, and new client engagement programs. Read More

WORK

Martech Audits

The right martech environment doesn’t just support your marketing team—it transforms how your firm serves its lawyers and clients. Read More

WORK

Video Production: Attorney Recruiting Video Series

A global law firm sought to enhance its attorney recruiting efforts by connecting authentically with the brightest legal talent — from summer associates and patent agents to junior associates and clerks. Read More

WORK

AI Keynote Speaker

Marketing retreats, conferences, board meetings. I skip the hype and focus on AI literacy, practical use cases, and developing a clear roadmap for your firm. Read More

WORK

Video Production: Practice Video Series

To spotlight thought leadership and deepen engagement with clients, a global law firm wanted to launch a video series featuring candid partner-to-partner conversations on the most pressing issues in antitrust and competition law. Read More

WORK

Rebrand for a Boutique Law Firm

This 160-attorney firm had created a brand and website overnight when they first formed almost a decade earlier. It was time to revisit the firm's positioning in the legal services market. Read More

WORK

Website Strategy and Governance

The content management system and designs are only part of the solution. Defining the audience personas and user journeys, establishing the governance guides, and putting templates in place are all critical to ensuring your website investment is a success. Read More

WORK

Customer Experience and Information Architecture

Before you can begin redesigning any website, you need to understand your audiences and the tasks they are trying to accomplish. Information architecture workshops are a key step in getting your web structure right. Read More

WORK

Practice and Client Dashboards

Pulling your practice and firm’s key performance indicators into one location gives your teams a shared snapshot of open matters, new clients, realized revenue, and other operational indicators that can help improve profitability. Read More

Let’s work together
cyndy@mccollough.consulting
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