Website Design

Websites are the digital face of your organization. Whether you are starting from scratch or revamping an existing site, management of the many facets of a website -- RFPs, vendor evaluation, design, information architecture, user experience, and content development -- requires an experienced, detail-oriented, confident project manager.

As a dedicated short-term resource, I can ease the burden on your team and deliver successful web projects to completion.

"Her deep understanding of customer experience and web, coupled with her experience as a CMO, is a powerful combination, helping us deliver student-focused content and meaningful experiences across our digital platforms."

Shelley Rodgers, Chief Communications Officer, 
University of Michigan Law School

Website Redesign Project: Expert Review and Discovery

Before you can begin redesigning any website, you need to fully understand your audiences and the tasks they are trying to complete. Creating personas, customer journey maps, and face clouds are three excellent exercises that force you to think through these points and help you define the requirements for your new site. This pre-redesign review included auditing the existing information architecture and researching site analytics, user requirements, and the competitive landscape. 

Website Redesign Project: Rebrand and Content Overhaul

As part of the global firm rebrand, we redesigned the website on an existing proprietary CMS (Saturno). The project included complete content rewrites for biographies and practices, new attorney photography, and integration with the experience system.

Website Redesign Project: Rebrand and CMS Change

This project included significant up-front discovery including client research, analytics reviews, persona development, and customer journey mapping. The need to move to a responsive website led us to reconsider the underlying technology. After evaluating multiple platforms, we moved the site from a proprietary CMS to Drupal.

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Related Blog Posts

Your Website Redesign RFP

So you've decided (or someone has decided for you) that your organization needs a new website. Where do you start? How do you put all the puzzle pieces in place in order to prepare for such an enormous undertaking? You start by drafting a project charter that identifies the stakeholders, who plays what roles in […]

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Website Redesign Agency Survey 2021: Results

Results of a survey of website redesign agencies that work primarily with law firms.

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Time for a Website Redesign, Part 4: Content Strategy

Successful website redesigns require a well-thought-out content strategy. Here are the steps and considerations for each project stage.

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