Blog

May 23, 2022
Project Managing Your Law Firm Rebrand

Here are 10 key lessons I've learned from project managing law firm rebrands over the years. (This post isn't about the positioning, messaging, or design strategy elements of a rebrand. This is about how to project manage your law firm rebrand. How to keep the multitude of sub-projects moving in parallel so that you can […]

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February 21, 2022
Your Website Redesign RFP

So you've decided (or someone has decided for you) that your organization needs a new website. Where do you start? How do you put all the puzzle pieces in place in order to prepare for such an enormous undertaking? You start by drafting a project charter that identifies the stakeholders, who plays what roles in […]

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November 12, 2021
Website Redesign Agency Survey 2021: Results

Results of a survey of website redesign agencies that work primarily with law firms.

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May 13, 2021
Time for a Website Redesign, Part 4: Content Strategy

Successful website redesigns require a well-thought-out content strategy. Here are the steps and considerations for each project stage.

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March 1, 2021
The Law Firm Startup: A Marketer's Perspective

What marketing tools are needed to start up a new law firm?

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February 21, 2021
Has Your Firm Embraced Digital First?

Digital first means a stronger online presence, healthier client relationships, and a forward-thinking culture. Are you adapting?

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December 4, 2020
Time for a Website Redesign? Part 3

Now we're cooking with gas: information architecture, sitemaps, wireframes, and design.

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October 3, 2020
Keeping Your Email Blasts From Landing in Junk Folders

How to craft successful email campaigns and avoid spam filters.

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August 18, 2020
Why Is Everyone Talking About Customer Experience?

Customer experience is the foundation of everything a business does in its attempts to connect with clients and prospects.

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July 12, 2020
Does Your Law Firm Have a Social Media Policy?

A strong social media policy involves a lot more than you might think.

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