Bringing your brand to market requires holistic oversight of every workstream from design identity and message creation to the revamp of all of your organization's tools including websites, proposal systems, email campaigns, print collateral, administrative templates, and even office signage.

Working in lockstep with Chief Marketing Officers, I advise on strategy, manage marketing workstreams, and collaborate across administrative departments to ensure your brand vision is launched successfully.

This global 700+ attorney firm needed a modern take on their brand that would reflect the expanding practice groups and enhanced industry focus. The project impacted every aspect of the firm, including website redesign, new collateral and proposal templates, comprehensive content overhaul, building signage, and a revamp of internal processes to support the brand promise.

This 160-attorney firm had created a brand and website overnight when they first formed almost a decade earlier. It was time to revisit the firm's positioning in the legal services market as well as the customer experience that kept clients coming back. Significant primary research was undertaken, as well as competitor analysis and stakeholder workshops with internal and external audiences.

Whether you are beginning a full-scale rebrand, thinking about a brand refresh, or just want to improve interactions with your clients, customer experience workshops bring your stakeholders together to unearth brand-building, actionable insights.