Brand Strategy

Bringing your brand to market requires holistic oversight of every workstream from design identity and message creation to the revamp of all of your organization's tools including websites, proposal systems, email campaigns, print collateral, administrative templates, and even office signage. Working in lockstep with Chief Marketing Officers, I advise on strategy, manage marketing workstreams, and collaborate across administrative departments to ensure your brand vision is launched successfully.


"Cyndy’s experience, energy and enthusiasm enabled her to slide seamlessly into our team and also navigate the complexities of our firm with ease. Her ability to stay focused on the big picture while managing the project was critical, and her CMO-like ability to think through the business goals, audiences and cross-department impact of everything she does makes her a welcome partner in challenging, high-profile projects like a rebrand."

~ Jennifer Dolan, Chief Marketing and Business Development Officer, Katten


Rebrand for a Global Firm

This global 700+ attorney firm needed a modern take on their brand that would reflect the expanding practice groups and enhanced industry focus. The project impacted every aspect of the firm, including website redesign, new collateral and proposal templates, comprehensive content overhaul, building signage, and a revamp of internal processes to support the brand promise.

Rebrand for a Boutique Firm

This 160-attorney firm had created a brand and website overnight when they first formed almost a decade earlier. It was time to revisit the firm's positioning in the legal services market as well as the customer experience that kept clients coming back. Significant primary research was undertaken, as well as competitor analysis and stakeholder workshops with internal and external audiences.

Customer Experience Workshops

Whether you are beginning a full-scale rebrand, thinking about a brand refresh, or just want to improve interactions with your clients, customer experience workshops bring your stakeholders together to unearth brand-building, actionable insights.

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