Before you can begin redesigning any website, you need to fully understand your audiences and the tasks they are trying to complete.
Creating personas, customer journey maps, and face clouds are three excellent exercises that force you to think through these points and help you map the user journeys and requirements for your new site.
This pre-redesign review included auditing the existing information architecture, researching site analytics, user requirements, and the competitive landscape. The outcome led to a strong foundational sitemap for the web designers to work from.
Sample Persona
Sample Messaging Strategy
Sample Information Architecture Planning Map
Sample Website Prototype
