The right martech environment doesn’t just support your marketing team—it transforms how your firm serves its lawyers and clients.
Establishing a marketing technology environment that supports your team and the audiences they serve requires a deep understanding of how law firm marketing departments work as well as how people, processes, and tools can be integrated for peak efficiency and productivity.
I help law firm marketing departments bring order and a future vision to their environments:
- C-level stakeholder discovery sessions
- End user interviews to identify gaps and roadblocks
- Martech stack audits
- Use case documentation
- Workflow optimization
- Department martech roadmaps
The result is a recommendations report that maps your environment, identifies inefficiencies and redundant effort, and provides recommendations for addressing them.
Sample Martech Audit Outputs
