To spotlight thought leadership and deepen engagement with clients, a global law firm wanted to launch a video series featuring candid partner-to-partner conversations on the most pressing issues in antitrust and competition law.
From project inception, I guided the concept and logistics, shaping the content program to address current challenges facing clients in a rapidly evolving regulatory landscape. I curated relevant topics and conversation prompts, collaborated with senior partners, and directed the filming process to ensure each video delivered compelling perspectives and actionable guidance.
My hands-on approach spanned all production phases — selecting a skilled film crew, scripting questions, leading on-site interviews, and overseeing post-production editing and review. Each video showcases nuanced discussions, practical advice, and fresh viewpoints, helping clients navigate complex antitrust issues with confidence.
Project Components
- Project plan and budgeting
- Creative brief development
- Vendor evaluation
- Script drafting
- Logistics and planning
- Talent preparation
- Site surveys and setup
- Producer/interviewer
- Post-production management
- Social media strategy