Expertise when and where you need it.
In my years in-house leading law firm marketing departments, I’ve launched rebrands, redesigned websites, analyzed business requirements to select and implement new technologies, and built teams to support firm objectives.
Whether you need general CMO support or advice on implementing AI and other martech tools, clients hire me on short- and long-term projects to get things done.
AI retreat programs and workshops, rebrand project management, website redesigns, video production, martech stack optimization…I bring decades of law firm experience to drive your marketing projects to quick, successful outcomes.
About me
Clients hire me to help their teams with AI literacy and to lead complex marketing technology projects that require leadership and a seasoned eye. In my years in-house, I have managed rebrands, redesigned websites, produced video, developed practice and attorney content strategies, and aligned martech stacks to support a digital-first business model.
I have been brought in to build entire law firm marketing departments from the ground up, establishing the tech, people, and processes that are the cornerstones of a successful marketing team.
Expect a thoughtful mix of proven industry experience and innovative collaboration that frees your team up from the heavy lifting of project management and advances their use of technology to improve efficiency, creativity, and successful outcomes.
A peer group for law firm marketing technology leaders.
Join us in Los Angeles on November 19, 2025, for a eight-hour AI program for legal marketing leaders that takes you through the current state of AI in our industry and showcases two hours of use cases that are finding traction and success right now.
Marketing partnerships you can count on
Eric Harberson
Writer, Editor, and Content Strategist
Eric helps law firms create content that builds client relationships and brings in business. From large-scale web projects to blogging and thought leadership, he makes good content marketing—and compelling writing—easier to achieve.
Jill Helou
Writer and Content Strategist
Jill is a seasoned marketing professional with extensive experience marketing B2B services. With strong business acumen and a passion for marrying creativity and usability, Jill helps firms through the creation and execution of content strategies and writing projects.
