Anyone can shout into the X/Twitter void or stand up a blog. But doing it strategically and successfully? That takes careful thought and planning. Because not every platform is right for your goals. A successful strategy means striking the right balance between risk mitigation and taking advantage of the business development opportunities created by a well-crafted and executed social media plan.

I work with law firms to create branded social media templates, establish social media policies, create and deliver firmwide social media training, and engage one-on-one with partners to customize content strategies to meet their goals.

Establishing a social media policy for your lawyers is only the beginning. Do they also know how to use LinkedIn, X/Twitter, and other social media platforms to bring in business and raise awareness of their legal expertise while avoiding potential pitfalls? I offer group and one-on-one social media coaching programs customized to your firm's business objectives. 

Working with practice leaders, I research the marketplace for business development opportunities and create practice business plans, launch practice blogs and Twitter feeds, and establish LinkedIn practice pages to raise awareness and connect with clients through social media.

Creating a social media policy for your firm isn't a one-size-fits-all effort. Your firm's brand, risk profile, client base, and many other considerations need to be evaluated. I work with General Counsel and Marketing departments to understand both the guardrails and opportunities that need to be woven into a policy that enables your firm and your attorneys to safely take advantage of opportunities to drive new business.