Social Media Strategy

Anyone can shout into the Twitter void or stand up a blog. But doing it strategically and successfully? That takes careful thought and planning. Because not every platform is right for your business. A successful strategy means striking the right balance between risk mitigation and taking advantage of the business development opportunities created by a well-crafted and executed social media plan.

I work with organizations to create branded social media templates, establish social media policies, create and deliver company-wide social media training, and engage one-on-one with professionals to customize the tools and content strategies to meet their goals.

"I worked with Cyndy when she developed and delivered firmwide attorney social media training programs at Dickstein Shapiro, and she was terrific! Extremely knowledgeable, engaging, responsive, helpful, and free of techno-babble."
Deborah P. Kelly, Partner, Manatt, Phelps & Phillips LLP

Attorney Social Media Coaching

Establishing a social media policy for your lawyers is only the beginning. Do they also know how to use LinkedIn, Twitter, and other social media platforms to bring in business and raise awareness of their legal expertise while avoiding potential pitfalls? I offer group and one-on-one social media coaching programs customized to your firm's business objectives. 

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Social Media Strategy

Working with practice leaders, I research the marketplace for business development opportunities and create practice business plans, launch practice blogs and Twitter feeds, and establish LinkedIn practice pages to raise awareness and connect with clients through social media.

Social Media Policies & Guidelines

Creating a social media policy for your firm isn't a one-size-fits-all effort. Your firm's brand, risk profile, client base, and many other considerations need to be evaluated. I work with General Counsel and Marketing departments to understand both the guardrails and opportunities that need to be woven into a policy that enables your firm and your attorneys to safely take advantage of opportunities to drive new business.

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Related Blog Posts

July 12, 2020
Does Your Law Firm Have a Social Media Policy?

A strong social media policy involves a lot more than you might think.

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10 Types of Attorney Blog Posts

Follow these 10 tips to get started on your legal blogging career.

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September 22, 2017
Should Your Law Practice Have a Blog?

Should your law practice have a blog?

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