Optimizing your marketing operations requires a deep analysis of the functional requirements, business processes, and people supporting the technologies you use. What works for one firm won't necessarily be right for yours.
I bring my decades of experience at tech organizations and law firms to help you assess your needs, your martech stack, your organizational structure, and your business goals to identify opportunities for improvement. Then I create the RFP, evaluate vendors, and implement successful marketing technologies that deliver results. From strategic technology recommendations to the development of tactical tools and process templates, I help teams work more efficiently and cost-effectively.