Optimizing your marketing operations requires a deep analysis of the functional requirements, business processes, and people supporting the technologies you use. What works for one firm won't necessarily be right for yours. I bring my decades of experience at tech organizations and law firms to help you assess your needs, your martech stack, your organizational structure, and your business goals to identify opportunities for improvement. Then I create the RFP, evaluate vendors, and implement successful marketing technologies that deliver results.
From strategic technology recommendations to the development of tactical tools and process templates, I help teams work more efficiently and cost-effectively.
"Cyndy understands how to effectively use technology to advance strategic marketing objectives. Her years of experience outside the legal industry brought valuable insight and a new perspective to how we approached marketing technology. She has an incredible thirst for knowledge, unmatched by anyone, staying abreast of new technologies and trends."
~ Diana Courson, Chief Marketing Officer, Wiley Rein