The Toolkit Every Law Firm Needs Now
Program Overview
Law firm marketers are facing one of the fastest shifts in modern professional services: buyers are using AI to evaluate firms, marketing channels are changing under AI pressure, and internal leaders are demanding both innovation and risk mitigation.
AI Fluency for Law Firm Marketing Teams is a focused, practical program designed to help marketers understand the current AI landscape, adopt smarter workflows, and learn prompt-writing best practices that reduce hallucinations, improve accuracy, and deliver repeatable high-quality outputs.
This program blends legal-specific AI trends, practical martech applications, and hands-on prompting frameworks drawn directly from leading research, enterprise AI models, and real law-firm use cases. Participants leave with a clear roadmap for using AI responsibly, strategically, and at scale.
What Participants Will Learn
- How AI is reshaping legal marketing: changing buyer behavior, compressed decision cycles, CX expectations, and the shift from SEO to AIO/GEO.
- The biggest opportunities for law firm marketing teams: content creation, personalization, competitive research, social audits, website audits, BD intelligence, workflows, and agentic tasks.
- Where AI goes wrong (and why): hallucinations, unverifiable output, accuracy risks, and how to prevent them using evidence-based prompt structures.
- Prompting fundamentals that work across all models: reliable prompt frameworks, conversational prompting, reverse-engineered prompts, and chain-of-thought structuring for accuracy.
- How to build repeatable, reliable outputs: prompt libraries, style guides, AI primers, CustomGPT best practices, guardrails, and governance workflows.
- How to evaluate and integrate AI into marketing operations: MCP connectors, AI automations, AI agents, and the distinction between traditional automation vs. AI-driven orchestration.
- What leaders need to know: how to balance firm-wide risk with smart adoption and roadmaps, how to advocate for marketing’s role in AI governance, and how to build an “AI-forward” culture inside a conservative environment.
“Cyndy’s “AI in Legal Marketing” session was a game-changer for our team.
She didn’t just talk about AI in theory—she brought it to life with examples she is seeing at law firms like ours, from competitive intelligence research to event preparation to content repurposing. Her energetic and engaging style made the session fun, and the prompting frameworks and templates she shared gave us practical next steps.
We left with a clear roadmap and a renewed sense of excitement about how AI can enhance our marketing efforts.”
Michelle Friends
Chief Marketing and Business Development Officer
Hanson Bridgett LLP
