Martech
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LexBlog's Kevin O'Keefe recently interviewed me about what I am seeing in AI adoption in law firm marketing departments. Read More
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Who has time for taking on the AI juggernaut everyone keeps telling you is heading your way? The thing is, it's here whether your team is ready or not. As the old joke goes, the only way to eat an elephant is one bite at a time. Read More
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I was asked to speak at a conference about how law firm marketing departments are using Smartsheet. I've posted a set of use cases here. Read More
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So you've decided (or someone has decided for you) that your organization needs a new website. Where do you start? How do you put all the puzzle pieces in place to prepare for such an enormous undertaking? Read More
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Results of a survey of website development agencies that work primarily with law firms. Read More
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What foundational marketing technologies and processes are needed to start up a new law firm? Read More
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Digital first means a stronger online presence, healthier client relationships, and a forward-thinking culture. Are you adapting? Read More
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Now we're cooking with gas: information architecture, sitemaps, wireframes, and design. Read More
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How to craft successful email campaigns and avoid spam filters. Read More
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Building blocks of a successful website redesign - content audits, stakeholder workshops, and persona development. Read More