Our first ever MarTech for Legal Website Redesign Agency Survey report is complete!
MarTech for Legal is a group of in-house law firm martech folks. I founded the group on LinkedIn in 2009, and co-manage the group with Jacqueline Madarang, Director of Marketing Technology & Operations at Bracewell (and geek extraordinaire). The goal of this group is to provide in-house legal marketers with a place to share best practices, ask about experiences with vendors, and generally improve their skill sets.
I developed this survey with the encouragement of group members. Many of them have posted some form or another of the question "Who have you used/do you recommend for website redesigns?" It's our hope that the information in this report will help everyone who is about to undertake a redesign. It provides a baseline of information about the agencies most often used by our peers, and some fundamental details including the CMSs they build in, the services they offer, and how they price their projects. This data will, we hope, allow legal marketers to refine their lists of who to invite to bid on a project.
A HUGE thank you to all of the agencies that responded - 18 of you! The report provides both an executive summary as well as a link to a downloadable Excel spreadsheet with individual responses.