I was asked to speak at a conference about how law firm marketing departments are using Smartsheet. I've posted a set of use cases here.
Detailed strategy, logistics, and planning tips for your next law firm video production.
Here are 10 key lessons I've learned from project managing law firm rebrands over the years. (This post isn't about the positioning, messaging, or design strategy elements of a rebrand. This is about how to project manage your law firm rebrand. How to keep the multitude of sub-projects moving in parallel so that you can […]
So you've decided (or someone has decided for you) that your organization needs a new website. Where do you start? How do you put all the puzzle pieces in place in order to prepare for such an enormous undertaking? You start by drafting a project charter that identifies the stakeholders, who plays what roles in […]
Successful website redesigns require a well-thought-out content strategy. Here are the steps and considerations for each project stage.
Customer experience is the foundation of everything a business does in its attempts to connect with clients and prospects.