Law Firms
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LexBlog's Kevin O'Keefe recently interviewed me about what I am seeing in AI adoption in law firm marketing departments. Read More
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Who has time for taking on the AI juggernaut everyone keeps telling you is heading your way? The thing is, it's here whether your team is ready or not. As the old joke goes, the only way to eat an elephant is one bite at a time. Read More
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I was asked to speak at a conference about how law firm marketing departments are using Smartsheet. I've posted a set of use cases here. Read More
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Detailed strategy, logistics, and planning tips for your next law firm video production. Read More
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Here are 10 key lessons I’ve learned from project managing law firm rebrands over the years. (This post isn’t about the positioning, messaging, or design strategy elements of a rebrand. This is about how to project manage your law firm rebrand. How to keep the multitude of sub-projects moving in… Read More
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So you've decided (or someone has decided for you) that your organization needs a new website. Where do you start? How do you put all the puzzle pieces in place to prepare for such an enormous undertaking? Read More
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Results of a survey of website development agencies that work primarily with law firms. Read More
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Successful website redesigns require a well-thought-out content strategy. Here are the steps and considerations for each project stage. Read More
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What foundational marketing technologies and processes are needed to start up a new law firm? Read More
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Digital first means a stronger online presence, healthier client relationships, and a forward-thinking culture. Are you adapting? Read More