Blog

May 23, 2022
Project Managing Your Law Firm Rebrand

Here are 10 key lessons I've learned from project managing law firm rebrands over the years. (This post isn't about the positioning, messaging, or design strategy elements of a rebrand. This is about how to project manage your law firm rebrand. How to keep the multitude of sub-projects moving in parallel so that you can […]

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March 1, 2021
The Law Firm Startup: A Marketer's Perspective

What marketing tools are needed to start up a new law firm?

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February 21, 2021
Has Your Firm Embraced Digital First?

Digital first means a stronger online presence, healthier client relationships, and a forward-thinking culture. Are you adapting?

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December 4, 2020
Time for a Website Redesign? Part 3

Now we're cooking with gas: information architecture, sitemaps, wireframes, and design.

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August 18, 2020
Why Is Everyone Talking About Customer Experience?

Customer experience is the foundation of everything a business does in its attempts to connect with clients and prospects.

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April 4, 2020
Time for a Website Redesign? Part 2

Building blocks of a successful website redesign - content audits, stakeholder workshops, and persona development.

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November 1, 2019
Time for a Website Redesign? Part 1

Getting started on your website redesign: the planning stage.

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September 22, 2017
Should Your Law Practice Have a Blog?

Should your law practice have a blog?

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