Blog

LexBlog Podcast: AI Roadmaps for Law Firms, Middle-Out Change, and Piloting Wins

LexBlog's Kevin O'Keefe recently interviewed me about what I am seeing in AI adoption in law firm marketing departments. Read More

BLOG

How to Add AI to Your Law Firm Marketing Efforts? One Bite at a Time

Who has time for taking on the AI juggernaut everyone keeps telling you is heading your way? The thing is, it's here whether your team is ready or not. As the old joke goes, the only way to eat an elephant is one bite at a time. Read More

BLOG

Marketing Apps Roundup: Smartsheet for Law Firms

I was asked to speak at a conference about how law firm marketing departments are using Smartsheet. I've posted a set of use cases here. Read More

BLOG

Professional Video Production: Planning and Strategy

Executive production, content distribution strategy, logistics, and planning tips for your next law firm video production. Read More

BLOG

Project Managing Your Law Firm Rebrand

Here are 10 key lessons I’ve learned from project managing law firm rebrands over the years. (This post isn’t about the positioning, messaging, or design strategy elements of a rebrand. This is about how to project manage your law firm rebrand. How to keep the multitude of sub-projects moving in… Read More

BLOG

Your Website Redesign RFP

So you've decided (or someone has decided for you) that your organization needs a new website. Where do you start? How do you put all the puzzle pieces in place to prepare for such an enormous undertaking? Read More